There is no other part of SEO that is as important as link-building. And it is not just SEO experts saying that. Quality backlinks are among the top criteria considered by the Google algorithm for ranking in the search results. But building quality links to your content is by no means an easy task or […]
Building links is one of the most challenging jobs that an SEO expert has. It is even more challenging to build quality backlinks to your content. Yet, link-building is one of Google’s main parameters to decide the authority of pages and rank them in searches. It would surprise you to know that 94% of the […]
In the past few years, the number of people who look for local research businesses online or search for local information has increased by leaps and bounds. According to Google, local intent was behind 46% of all searches. Therefore, it has become even more critical for businesses to ramp up their local SEO strategies. Ranking […]
2015, albeit as Home Service Ads in the beta phase. This feature made it even easier for customers to find out the closest services in their locality. Simultaneously, local businesses also got to connect with local consumers better and get more business out of it. BrightLocal found that Local Service ads attracted 13.8% of all […]
Introduction Local visibility is significant for any small business; local has branches or operates through franchises. In 2020 itself, 93% of buyers searched for local businesses on the Internet. 18% of the time, a local search will result in a purchase within a day compared to 7% of non-local searches. Therefore, showing up in local […]
Google has, beyond doubt, taken over the search engine market as well as people’s lives. Today, we will not be able to take one step in the world without using some Google service or the other. Like individuals, businesses have come to rely heavily on how Google operates to give their companies the visibility they […]
Introduction Consistent lead generation is essential for any business that wishes to expand and make profits. While there are multiple offline methods for generating leads, digital marketing is the quickest and easiest way. It also allows for the marketing process to go on 24/7 without enormous expenses. In the present age, people spend way more […]
Introduction A 1996 essay by Bill Gates introduced the concept of “Content is king”. Over two decades later, the veracity of this statement continues to be proved more than ever. Today, no matter who is trying to run a business, unless they create content in some form or the other to cater to their target […]
Introduction In an age where everybody wants to have visible, tangible evidence of value to themselves over being “told” about it before choosing a product, marketing can be challenging. There can be a fragile line between outbound and inbound marketing, in some markets, especially so. Knowing the right way to toe that line is essential […]
Introduction One of the situations that almost all companies face at least once in their journey is that of a slowdown. It is a time when their sales decrease due to existing clients reducing how much they spend on the products or the rate of incoming leads go down or both. In this scenario, even […]